With its strategic focus of providing clothing to young families, Ackermans has chosen to support the early childhood development sector.
Social Innovations has developed Ackermans Ububele Schools, a flagship CSI programme that aims to build stronger early literacy foundations for children aged 3-6 years old by working with teachers – to improve classroom practice, and parents – to develop the exposure to literacy in the home. This programme is working with 14 schools and crèches in the Cape Town area with plans to grow into other provinces.
Over two years, the indicators that we track have been moving in the right direction.
- Teachers are moving their focus from big group activities to small group activities.
- Reading Aloud to children is becoming more frequent in our classrooms.
- There is an increase in children looking at books and reading independently.
- Classroom set up is moving in the right direction.
Parents are more fully engaged in the education of their children.